Agile. Flexible. Experts.
Connect with your customers and give them a voice.
WHY CLIENTS CHOOSE US
Experts and Pioneers.
Early adopters of new methodologies. Many are still experimenting with new technology, while we have extensive experience in harnessing its full force.
Our own platforms.
Participants take part where and when they want. Increased representativeness and richness of data. Both secure and accessible. Customisable for big or small projects.
Experts in the medium and capturing deeper, richer insights. Methods that allow real dialogue with consumers. Simplify data and isolate insights that are actionable, that inform strategy, reduce uncertainty, that create a springboard for change.
Diverse and in-depth experience.
Unique mix of research, marketing, consulting talent. Highly experienced, curious, passionate researchers.
HAVE A LOOK AT WHAT WE DO
OUR MOST RECENT NEWS AND ARTICLES
Ideas are not enough. Innovation requires more than having an idea. Ideas need to be implemented to be worth anything. I believe this comes down to Institutional Intellect. More than just knowledge or expertise, Institutional Intellect is about every single person in the business understanding the principles that should guide their work.
For clients, involvement in traditional qualitative research typically means watching focus groups from behind a one-way mirror. Insights Communities are revolutionary in the sense that the client can actively ‘listen’ to the voice of the customer from their own desk, any time, or all the time.
Recent scientific research has provided further evidence of the importance of rituals, proving that food actually tastes better when it’s part of a ritual.
As more and more government marketing collateral and information tools move online, it was only a matter of time until it became acceptable among a government agency to test tools intended for online in an online environment.
In 2011-2012, I had the opportunity to undertake the type of research that every social and government researcher dreams of….research aimed at bringing about widespread social change…research where we can actually see the results of our work.
The combination of a safe and anonymous discussion space, connecting with others with similar experience, and the freedom to share when and where it suited them, in as much or little detail as they liked, made the online community an ideal approach.
SOME OF OUR LATEST RESEARCH