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Insight Rich Research

The way we communicate has fundamentally changed. We're interacting with each other using new communications tools, more often, and creating more connections than ever before. Social media might be the latest buzz word, but essentially it's about people having conversations online, all the time.

So if our customers are having conversations in this interconnected, digital world, then shouldn't we be listening to them in this environment as well?

Online Research Communities are a powerful tool for generating rich insights that go beyond the capabilities of traditional market research.

The benefits are numerous, but ultimately online research communities actively bring the voice of your customers inside your business. Active listening leads to better understanding and more informed decision making.

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Leaders in Listening

Latitude Insights is a specialist market research company that uses online research communities to develop rich and deep customer insights for our clients.

We work collaboratively with clients to identify how an online research community can add value to their business and marketing strategies. We create, manage and analyse online research communities for a wide range of purposes, all of which are about getting closer to your customers.

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News

August 2010 - Latitude to present at international conference on Market Research in the Mobile World 2010, 2-3 Dec 2010 in Berlin

July 2010 - Latitude presents findings of iPhone Case study at Breakfast seminar at Circa

For more news and our latest thoughts visit our blog - Parallel Insights

 

An interlude with iPhone users uncovers insights for brands

Latitude Insight’s case study of iPhone users uncovered just what consumers find so fascinating about the iPhone, why they use that four-letter word – LOVE, and how brands can become part of this ‘affair’

The study revealed that Smartphones change users’ lives. Initially thinking they are getting a new phone, with email and web capabilities, they find iPhone gives them so much more.

Smartphone users also admit to relying less on their computer now they have a mobile device... Read more