Sort of, dunno, nothin

Sort of, dunno, nothin

By spending time establishing rapport, giving participants the confidence to speak about issues that are top of mind and allowing the conversation to flow rather than moving on to the next scheduled task on the discussion guide, it is possible to uncover a whole host of issues that would have been buried by asking a rational question like ‘what’s important to you’.

New Years Resolutions for 2013

New Years Resolutions for 2013

Ideally we want more time for spontaneous discussions and exploration of issues and ideas as they emerge. The accessibility of online communities makes it too easy to use them to seek an answer to a question, but answers to direct questions do not always provide an accurate reflection of what the consumer will do.