The Importance of Institutional Intellect

The Importance of Institutional Intellect

Ideas are not enough. Innovation requires more than having an idea. Ideas need to be implemented to be worth anything. I believe this comes down to Institutional Intellect. More than just knowledge or expertise, Institutional Intellect is about every single person in the business understanding the principles that should guide their work.

Emotional Intelligence

Emotional Intelligence

Humans are very skilled at recognising facial expressions; we do it subconsciously in every interaction we have. At the same time, we send out our own signals to others – whether intentional or involuntary. It is the involuntary expressions that may be of most interest to the market research industry.

What did you say?

What did you say?

Huh? This is the usual response I get when I explain what I do for a living. So why has online qual not taken off? Unless you’re in the industry, it seems nobody quite knows what it actually is. From initial client contact, to recruiting participants, half the battle...