An ABSOLUT-ly great idea!

An ABSOLUT-ly great idea!

I think ABSOLUT has hit the nail on the head with this one. Ultimately, it works because everyone wants to be an individual – the younger demographic especially. So offering a product that no-one else can possibly have is bound to be a winner.
But what use is being an individual if no-one knows you have a one in four million bottle? Well, tell the world on Facebook, Twitter or Instagram and problem solved!

2009 – The year of brands living dangerously

2009 – The year of brands living dangerously

This year is going to deliver a bumper crop of Australian brand faux pas to all those marketing lecturers and brand consultants who have a book idea in the making. Actually, just in the last 2 months, we’ve seen some spectacular mess-ups which have left many of us in...