As more and more government marketing collateral and information tools move online, it was only a matter of time until it became acceptable among a government agency to test tools intended for online in an online environment.
In 2011-2012, I had the opportunity to undertake the type of research that every social and government researcher dreams of….research aimed at bringing about widespread social change…research where we can actually see the results of our work.
Latitude Insights has teamed up with Di Marzio Research to produce “Switched On” a comprehensive study of Australian Seniors and their relationship with technology.
Our government clients are similar to commercial clients in that they too need to do everything cheaper and faster. They are also aware of that ‘new fangled’ thing called the internet, and they know that people now have 100’s of friends and followers whose profile pictures they see on a daily basis, and who they converse with in 140 characters or less.
Much of the criticism has come from Australians who once again have been subjected to the same old efforts in attempting to bottle everything that we think outsiders like and know about Australia and sell it to the world.