Blurring the lines

Blurring the lines

Burberry’s new store reflects a significant shift in customer expectations – online stores have raised the bar in terms of the opportunities for rich content delivery, customised shopping and a high level of convenience. Shoppers are now increasingly extending these expectations to the physical store environment as well.

An ABSOLUT-ly great idea!

An ABSOLUT-ly great idea!

I think ABSOLUT has hit the nail on the head with this one. Ultimately, it works because everyone wants to be an individual – the younger demographic especially. So offering a product that no-one else can possibly have is bound to be a winner.
But what use is being an individual if no-one knows you have a one in four million bottle? Well, tell the world on Facebook, Twitter or Instagram and problem solved!

A brand has a voice, but do we want to listen?

A brand has a voice, but do we want to listen?

More and more companies are seeing a social media strategy as the ‘must have’ item for their brands in order to deliver their message to the world. Plenty has been written about the pitfalls of creating a strategy without enough background research, so are companies learning from the mistakes of those who have gone before them?