The Importance of Institutional Intellect

The Importance of Institutional Intellect

Ideas are not enough. Innovation requires more than having an idea. Ideas need to be implemented to be worth anything. I believe this comes down to Institutional Intellect. More than just knowledge or expertise, Institutional Intellect is about every single person in the business understanding the principles that should guide their work.

Nurturing creativity in the workplace

Nurturing creativity in the workplace

Latitude Insights has outgrown its office and we are gearing up to move to our new home later this month. Our larger team brings fresh perspectives and different ways of thinking. At the same time, we are also aware of maintaining Latitude’s close-knit collaborative...
Finding the perfect balance

Finding the perfect balance

I work in market research and have done for a long time. I had my first child 6 years ago, well into my career. After a year off I was keen to come back to work, but still wanted to be heavily involved in parenting. A classic dilemma. How do you do both?

From Research to Insights

From Research to Insights

“Nothing is more terrible than activity without insight.”  Thomas Carlyle, 1795-1881, Philosopher, Author This first blog coincides with an exciting time for the team at Latitude. We’ve changed our name from Latitude Research to Latitude Insights to reflect what we...