Ideas are not enough. Innovation requires more than having an idea. Ideas need to be implemented to be worth anything. I believe this comes down to Institutional Intellect. More than just knowledge or expertise, Institutional Intellect is about every single person in the business understanding the principles that should guide their work.
As a researcher I’m always open to the idea that my attitudes could be quite different to other people’s. So is this a disastrous marketing failure waiting to happen or am I missing something??? Maybe?
I work in market research and have done for a long time. I had my first child 6 years ago, well into my career. After a year off I was keen to come back to work, but still wanted to be heavily involved in parenting. A classic dilemma. How do you do both?