Sort of, dunno, nothin

Sort of, dunno, nothin

By spending time establishing rapport, giving participants the confidence to speak about issues that are top of mind and allowing the conversation to flow rather than moving on to the next scheduled task on the discussion guide, it is possible to uncover a whole host of issues that would have been buried by asking a rational question like ‘what’s important to you’.

Blurring the lines

Blurring the lines

Burberry’s new store reflects a significant shift in customer expectations – online stores have raised the bar in terms of the opportunities for rich content delivery, customised shopping and a high level of convenience. Shoppers are now increasingly extending these expectations to the physical store environment as well.

A tweet from a King?

A tweet from a King?

I wonder if when it’s my time to turn 100, I’ll be receiving a tweet from King William? Or perhaps that will be considered too “quaint”, “old fashioned”, “traditional” or “common” by then.