Latitude Insights - Home - Online Research Communities, Innovation and Co-creation







Relevant Research for Today

Latitude offers broad research capabilities in all forms of qualitative research including Focus Groups, Depth Interviews, Accompanied Shops & Ethnography. But the world is changing and these techniques aren’t always the best way of eliciting the feedback we need.

The way the world communicates has fundamentally changed. We interact with each other using new communications tools, more often, creating more connections than ever before. We’re excited by this – people are having conversations online, at any time!

Our philosophy is to engage with customers, consumers, stakeholders and employees in their interconnected, digital world.

We’re leaders in Online Insights Communities and keep evolving our techniques as the world continues to change. Insight Communities provide superior benefits beyond traditional research. By actively bringing the voice of your customers inside your business better decisions are made.

Co-creation, ideation & innovation are all in a day’s work for us. Constructively engaging with consumers, stakeholders or employees to deliver the best results for companies and their brands.

Find out more about what we do

Leaders in Listening

Latitude Insights is a specialist market research company that uses online research communities to develop rich and deep customer insights for our clients.

We work collaboratively with clients to identify how an online research community can add value to their business and marketing strategies. We create, manage and analyse online research communities for a wide range of purposes, all of which are about getting closer to your customers.

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News

September 2011 - Latitude wins Target Supplier of the Year for Professional Services Target Supplier of the Year Winners

September 2011 - Teri Nolan of Latitude presents at AMSRS National Conference in Sydney "The Curious Nature of User Generated Content"

For more news and our latest thoughts visit our blog - Parallel Insights

 

An interlude with iPhone users uncovers insights for brands

Latitude Insight’s case study of iPhone users uncovered just what consumers find so fascinating about the iPhone, why they use that four-letter word – LOVE, and how brands can become part of this ‘affair’

The study revealed that Smartphones change users’ lives. Initially thinking they are getting a new phone, with email and web capabilities, they find iPhone gives them so much more.

Smartphone users also admit to relying less on their computer now they have a mobile device... Read more