What are your research needs and objectives?

We recognise that doing qualitative research online might be new for some clients, so it's important that we make sure everyone understands the value that it will deliver to your business. We're completely transparent about how we create and manage our communities because they are, in fact, your community.

Our process begins by working with our clients to define the objectives, scope and desired outcomes of the research. Together, we'll discuss the issues you want to explore, who should be in the community, what the community should look like, how it will be managed and how our insights will be reported.

Bringing the right community together

There are two main steps in creating an online research community; recruiting members and setting up the community platform. We take great care in recruiting the community members to specification, and ensuring that they are fully committed to being part of the process.

We believe that big isn't necessarily better when it comes to creating a community so we focus on creating a personal space where the members can really get to know each other, and have a distinct voice in the conversation.

The platforms we create are engaging, easy to use, vibrant and typically branded. We can incorporate special sections, images, embed a/v content amongst other features relevant to the project. Each community is unique and we take pride in ensuring that it is a positive experience for the members.

Getting the conversation going

Our community facilitators are all highly experienced qualitative researchers. They know how to ask the right questions and stimulate conversations to get to the heart of an issue or topic.

Facilitating the communities is a dynamic activity, it's not about 'set and forget' or merely asking questions. New topics are constantly introduced as older discussions reach their natural conclusion.

Uncovering the insights

We believe that insight happens everyday. The community conversations are constantly monitored and interpreted against our client's objectives.

We're not into presenting research 'findings' at the end of the project because there's little value in that. Instead, we report at regular intervals during the lifespan of the community.

The way we communicate insights and recommendations is succinct, crystal clear and strategically valuable.

The true voice of your customers

Actually, this bit is about you. Because by the time we've shown you the power of using online communities for market research we're confident that you'll know your customers (or stakeholders) better than ever before.