About our research methodologies and approaches

A range of strategic flexible insights solutions

Our mix of research methods provides better answers, faster.

We believe by mixing tried and tested traditional techniques with pioneering new methods we draw out deeper insights from a more diverse, more connected audience.

Through this we paint a complete picture that provides the knowledge you need to make more informed decisions, pinpoint opportunity, reduce uncertainty, and enable change faster!

Technology is our enabler. It’s what we do with it that makes the difference. 

 


ONLINE

COMMUNITIES


Ongoing, rich, powerful insights from engaged customers

Conversations can make or break brands. The dynamic real-time insights via a private, online community can accelerate change, reduce risk and inform decision making. We carefully select the most relevant participants, and develop relationships through our unique moderation style.

 



IN THE

MOMENT

RESEARCH

 


Leveraging new technology to capture customer insights

Customer moments are dynamic diverse experiences. Asking questions and relying on recall don’t do them justice. New technology allows us to get closer than ever before and experience the world through your customers’ eyes.

 



QUALITATIVE

RESEARCH


Taking a closer look at your customers, when more intimate discovery is key

Often a face to face account is the only way to do justice to an issue. Whether it’s a highly sensitive topic, a difficult to reach audience or complex issue or the need to physically interact with the product. Bringing an issue to life through personal contact with consumers can enable “a-ha” moments unlikely to be uncovered any other way.



QUANTITATIVE

RESEARCH


Giving you strength with numbers

Validating the strength and incidence of insights can take a great idea to a commercially viable reality. Data packs a punch when a business case is the end game, or you need to amplify outputs.



SHOPPER

EXPERIENCE


Get closer to the real customer experience

The retail market is increasingly competitive and customer loyalty matters more than ever. Whilst a mystery shopping program measures compliance with operational standards, it won’t tell you what your real customers think.

 

SECTORS

We have extensive experience across a range of sectors.

 

SHARED INSIGHTS

Some of the work we have done.  Feel free to download and share around if you like.

NEWS AND ARTICLES

Our opinions and observations about consumers, brands and market research.

OUR PEOPLE

Highly experienced, curious, passionate researchers.

 

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