It’s a bird, it’s a plane, no it’s supermedia!

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It’s incredible to think so much has changed over the past three years. As Charleni Li points out in her recent blog Groundswell Paperback: A Look Back Three Years Later, it was only back in May 2008 that Facebook and Twitter were still emerging trends. Even more incredible, the iPhone had no apps! Can any of us now imagine a world without our iPhone, without Facebook or without Twitter? I know I can’t!

And marketers and researchers alike are embracing these technologies to reach their different audiences.

This then led to me on to a bit of a tangent, wondering whether MROCs (market research online communities) or insight communities have yet fully ‘emerged’. It seems the world of marketing research may be lagging a little?  There are still many who are wedded to the idea of focus groups sufficing for all qualitative research.  Which continues to amaze me, because once the richness, depth of information and honesty online research community members reveal, there’s really no going back.

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