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	<title>Parallel Insights</title>
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	<description>Insights from the Inside</description>
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		<title>Mobile qual – what it brings to the research mix</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/12/mobile-qual-%e2%80%93-what-it-brings-to-the-research-mix/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/12/mobile-qual-%e2%80%93-what-it-brings-to-the-research-mix/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 22:40:38 +0000</pubDate>
		<dc:creator>Teri Nolan</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[MobileMR]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile research]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1810</guid>
		<description><![CDATA[If a picture is worth a thousand words, how many words can a video buy you? As smartphone adoption rises in Australia, it’s only natural for research to have a presence in this arena.
Latitude has recently completed its first qualitative mobile phone study – talking to 22 mums and their kids. Over a period of [...]]]></description>
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		<title>What is the value of a Facebook fan?</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/11/what-is-the-value-of-a-facebook-fan/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/11/what-is-the-value-of-a-facebook-fan/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 21:34:00 +0000</pubDate>
		<dc:creator>Deborah Gemmell</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1794</guid>
		<description><![CDATA[Anyone with a brand would be asking this question – what is the ROI on a Facebook fan? Jon Bird from Inside Retail has managed to hunt down an article that gives some insight into this question – The true value of a brand fan.
Anyone in business knows that it’s often easier to retain the [...]]]></description>
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		<title>A tweet from a King?</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/10/a-tweet-from-a-king/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/10/a-tweet-from-a-king/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 23:20:15 +0000</pubDate>
		<dc:creator>Monica Greenwood</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1720</guid>
		<description><![CDATA[
My grandfather-in-law, who lives in England, recently turned 100.  I was very excited for him, greatly anticipating the obligatory telegram from the Queen.
“No”, my father-in-law said.  “We have to write to them to request one.”
WHAT?!
My local video store knows my date of birth, along with my local pharmacist, my local library, my hairdresser, [...]]]></description>
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		<title>What does the future hold? Just my smartphone and a set of keys</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/09/what-does-the-future-hold-just-my-smartphone-and-a-set-of-keys/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/09/what-does-the-future-hold-just-my-smartphone-and-a-set-of-keys/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 02:14:52 +0000</pubDate>
		<dc:creator>Deborah Gemmell</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1763</guid>
		<description><![CDATA[
Futurists are predicting a meeting of the digital and real world is not far way. I’d almost say this ‘union’ is already happening. Smartphone (iPhone / Android) adoption in Australia is cited to be outperforming the US by 5 – 10%. Amongst other things, this means retailers also need to unite with the digital world.
Unfortunately, [...]]]></description>
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		<title>Kids say the funniest things…..</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/09/kids-say-the-funniest-things%e2%80%a6/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/09/kids-say-the-funniest-things%e2%80%a6/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 02:03:24 +0000</pubDate>
		<dc:creator>Anna Clowry</dc:creator>
				<category><![CDATA[Insight Communities]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online qual]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1774</guid>
		<description><![CDATA[
Half way through a traditional face to face qualitative project with mums and kids, and it’s got me thinking about kids and their role in market research.
As we move forward to new technologies and channels for accessing adults are we going to be missing out on insights from kids, and what does this mean for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Research – not just a job, an obsession</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/09/research-%e2%80%93-not-just-a-job-an-obsession/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/09/research-%e2%80%93-not-just-a-job-an-obsession/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 06:12:52 +0000</pubDate>
		<dc:creator>Tabitha Lucas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[
Cruising through Dan Murphy’s the other day I was stopped in my tracks after passing a new product display. Backing up thinking ‘did I just see what I thought I saw?’, sure enough. I did see what I thought I saw. 
And I still can’t reconcile it:
AC/DC branded wine.
That’s right. AC/DC of ‘Back in Black’ [...]]]></description>
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		<title>Think about it</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/08/think-about-it/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/08/think-about-it/#comments</comments>
		<pubDate>Wed, 31 Aug 2011 07:06:59 +0000</pubDate>
		<dc:creator>Chris Binney</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[Insight Communities]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online qual]]></category>
		<category><![CDATA[market research online communities]]></category>
		<category><![CDATA[MROC]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1755</guid>
		<description><![CDATA[
As community managers we surround ourselves with people of differing ages, genders, backgrounds, attitudes and opinions in our communities. It’s part of what makes communities so interesting. We get to understand the differences and similarities between members, draw an overall consensus and then provide valuable insights to our clients.
Dealing with members with such varying backgrounds, [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What sort of question is that?</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/08/what-sort-of-question-is-that/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/08/what-sort-of-question-is-that/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 01:51:18 +0000</pubDate>
		<dc:creator>Deborah Gemmell</dc:creator>
				<category><![CDATA[Insight Communities]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1741</guid>
		<description><![CDATA[
What’s your most embarrassing moment that makes you squirm and that you’d hate to share? What, you don’t want to answer? You’re trying to evade my question? Why?
As a qual researcher we often have to find ways of going beyond direct questions. We have to find subtle ways to ‘tease’ out the information we need. [...]]]></description>
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