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		<title>Rewards aren&#8217;t always about money</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2012/03/rewards-arent-always-about-money/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2012/03/rewards-arent-always-about-money/#comments</comments>
		<pubDate>Sat, 17 Mar 2012 05:59:43 +0000</pubDate>
		<dc:creator>Teri Nolan</dc:creator>
				<category><![CDATA[Insight Communities]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[AMSRS National Conference]]></category>
		<category><![CDATA[online research communities]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1834</guid>
		<description><![CDATA[
The press has stopped for Encyclopaedia Britannica as it paves its future in digital. Following the footsteps of Wikipedia, the Britannica will now only offer online compilations of its publication.
How is it that Wikipedia (which relies on the collaboration of hundreds of authors working for free, nothing, zilch) is able to topple a 244-year-old publication [...]]]></description>
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		<title>It&#8217;s all about timing</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2012/02/its-all-about-timing/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2012/02/its-all-about-timing/#comments</comments>
		<pubDate>Wed, 08 Feb 2012 07:51:13 +0000</pubDate>
		<dc:creator>Teri Nolan</dc:creator>
				<category><![CDATA[Insight Communities]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online qual]]></category>
		<category><![CDATA[insights communities]]></category>
		<category><![CDATA[MROCs]]></category>
		<category><![CDATA[online research communities]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1825</guid>
		<description><![CDATA[
The holy grail of marketing is delivering the right message, to the right people at the right time. Without relevance marketing initiatives go to waste.
Market research, at its best, talks with consumers about things that are going on in their lives at that point in time.  This is advantageous for two reasons.  Firstly, [...]]]></description>
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		<title>Mobile qual – what it brings to the research mix</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/12/mobile-qual-%e2%80%93-what-it-brings-to-the-research-mix/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/12/mobile-qual-%e2%80%93-what-it-brings-to-the-research-mix/#comments</comments>
		<pubDate>Sun, 04 Dec 2011 22:40:38 +0000</pubDate>
		<dc:creator>Teri Nolan</dc:creator>
				<category><![CDATA[Market Research]]></category>
		<category><![CDATA[MobileMR]]></category>
		<category><![CDATA[Smartphone]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[mobile research]]></category>
		<category><![CDATA[Smartphones]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1810</guid>
		<description><![CDATA[If a picture is worth a thousand words, how many words can a video buy you? As smartphone adoption rises in Australia, it’s only natural for research to have a presence in this arena.
Latitude has recently completed its first qualitative mobile phone study – talking to 22 mums and their kids. Over a period of [...]]]></description>
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		<title>What is the value of a Facebook fan?</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/11/what-is-the-value-of-a-facebook-fan/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/11/what-is-the-value-of-a-facebook-fan/#comments</comments>
		<pubDate>Fri, 04 Nov 2011 21:34:00 +0000</pubDate>
		<dc:creator>Deborah Gemmell</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Social Media]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1794</guid>
		<description><![CDATA[Anyone with a brand would be asking this question – what is the ROI on a Facebook fan? Jon Bird from Inside Retail has managed to hunt down an article that gives some insight into this question – The true value of a brand fan.
Anyone in business knows that it’s often easier to retain the [...]]]></description>
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		<title>A tweet from a King?</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/10/a-tweet-from-a-king/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/10/a-tweet-from-a-king/#comments</comments>
		<pubDate>Thu, 20 Oct 2011 23:20:15 +0000</pubDate>
		<dc:creator>Monica Greenwood</dc:creator>
				<category><![CDATA[Comment]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1720</guid>
		<description><![CDATA[
My grandfather-in-law, who lives in England, recently turned 100.  I was very excited for him, greatly anticipating the obligatory telegram from the Queen.
“No”, my father-in-law said.  “We have to write to them to request one.”
WHAT?!
My local video store knows my date of birth, along with my local pharmacist, my local library, my hairdresser, [...]]]></description>
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		<title>What does the future hold? Just my smartphone and a set of keys</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/09/what-does-the-future-hold-just-my-smartphone-and-a-set-of-keys/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/09/what-does-the-future-hold-just-my-smartphone-and-a-set-of-keys/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 02:14:52 +0000</pubDate>
		<dc:creator>Deborah Gemmell</dc:creator>
				<category><![CDATA[Apps]]></category>
		<category><![CDATA[Smartphone]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1763</guid>
		<description><![CDATA[
Futurists are predicting a meeting of the digital and real world is not far way. I’d almost say this ‘union’ is already happening. Smartphone (iPhone / Android) adoption in Australia is cited to be outperforming the US by 5 – 10%. Amongst other things, this means retailers also need to unite with the digital world.
Unfortunately, [...]]]></description>
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		<title>Kids say the funniest things…..</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/09/kids-say-the-funniest-things%e2%80%a6/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/09/kids-say-the-funniest-things%e2%80%a6/#comments</comments>
		<pubDate>Mon, 19 Sep 2011 02:03:24 +0000</pubDate>
		<dc:creator>Anna Clowry</dc:creator>
				<category><![CDATA[Insight Communities]]></category>
		<category><![CDATA[Market Research]]></category>
		<category><![CDATA[Online Communities]]></category>
		<category><![CDATA[Online qual]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/?p=1774</guid>
		<description><![CDATA[
Half way through a traditional face to face qualitative project with mums and kids, and it’s got me thinking about kids and their role in market research.
As we move forward to new technologies and channels for accessing adults are we going to be missing out on insights from kids, and what does this mean for [...]]]></description>
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		<title>Research – not just a job, an obsession</title>
		<link>http://www.latitudeinsights.com.au/parallelinsights/2011/09/research-%e2%80%93-not-just-a-job-an-obsession/</link>
		<comments>http://www.latitudeinsights.com.au/parallelinsights/2011/09/research-%e2%80%93-not-just-a-job-an-obsession/#comments</comments>
		<pubDate>Mon, 05 Sep 2011 06:12:52 +0000</pubDate>
		<dc:creator>Tabitha Lucas</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.latitudeinsights.com.au/parallelinsights/2011/09/research-%e2%80%93-not-just-a-job-an-obsession/</guid>
		<description><![CDATA[
Cruising through Dan Murphy’s the other day I was stopped in my tracks after passing a new product display. Backing up thinking ‘did I just see what I thought I saw?’, sure enough. I did see what I thought I saw. 
And I still can’t reconcile it:
AC/DC branded wine.
That’s right. AC/DC of ‘Back in Black’ [...]]]></description>
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