“Nothing is more terrible than activity without insight.” Thomas Carlyle, 1795-1881, Philosopher, Author

This first blog coincides with an exciting time for the team at Latitude. We’ve changed our name from Latitude Research to Latitude Insights to reflect what we truly do each day.

And to coincide with this change, we felt it was important to create a broader voice for Latitude.   We recognise we are living in transformational times and want to connect to others who share our enthusiasm for creating stimulating  environment where insights happen everyday.

This blog will be dedicated to all things related to market research, online research communities, social media and any other observations we’d like to share with our clients and the world at large, including our own thoughts and experiences with research communities, trends in the industry and best practices.  And of course, we hope to share our insights.