The information that we collect
When our firm conducts online research, our invitations and questionnaires clearly identify us and explain the purpose(s) of our contact.
When we contact you, we generally do so for one of the following purposes:
- To invite you to participate in online research;
- To conduct online research with you;
- To validate answers you gave in a recent online research study we conducted;
- To update and to ensure that our records of your personal information are correct.
Occasionally, we may contact you for one of these other purposes:
- To notify you if you have won a prize draw that we sponsored;
- To ask for your permission to use your personal information for a purpose that was not explained to you when we first collected your personal information.
When you participate in our research, we may ask you for your personal opinions as well as demographic information, such as your age and household composition. You may refuse to answer certain questions or discontinue participation in a study at any time. If you join our online research community, you may rescind your membership at any time by following the opt-out instructions that we include in every e-mail that we send.
We never knowingly invite children/young people under the age of 18 years to participate in research studies without taking measures to ensure parental consent, where appropriate.
Confidentiality of survey responses and contact information
We combine your survey/discussion responses in a given study with the responses of all others who participate and report those combined responses to the client that commissioned the study. We will never intentionally report your individual survey/discussion responses, except as described below.
Your survey/discussion responses may be collected, stored or processed by our affiliated companies or non-affiliated service providers, both within and outside Australia. These include data storage providers such as Amazon Web Services, located in both the USA and Singapore. Data you provide during research activities may be stored on servers in either of these locations.
Our affiliated partners or non-affiliated service providers are contractually bound to keep any information they collect and disclose to us or we collect and disclose to them confidential and must protect it with security standards and practices that are equivalent to our own.
Your survey/discussion responses may be collected, stored or processed by our affiliated companies or non-affiliated service providers, both within and outside Australia. They are contractually bound to keep any information they collect and disclose to us or we collect and disclose to them confidential and must protect it with security standards and practices that are equivalent to our own.
In addition to keeping your survey responses confidential, we will never sell, share, rent or otherwise intentionally transfer your name, address, telephone number or e-mail address to our clients, other market research companies, direct marketing companies or anyone else.
The only exceptions when we may disclose your personal information or survey responses to third parties are as follows:
- You request or consent to sharing your identifying information and individual responses with the third parties for a specified purpose;
- In accordance with the ESOMAR guidelines, we provide your responses to a third party who is contractually bound to keep the information disclosed confidential and use it only for research or statistical purposes;
- In the rare but possible circumstance that the information is subject to disclosure pursuant to judicial or other government subpoenas, warrants, orders or for similar legal or regulatory requirements.
Like most web sites, we gather certain information automatically and store it in log files. This information includes IP (Internet Protocol) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and clickstream data. We use this information to analyse trends, to administer our site, to track users’ movements around our site and to gather demographic information about our user base as a whole.
Device Identification technologies assign a unique identifier to a user’s computer to identify and track the computer. Latitude does not use Device Identification (also known as machine ID or digital fingerprinting) technology to collect personal information or track the online activities of computer users. We use the technology to assist our clients in ensuring the integrity of survey results. The technology analyses information and data obtained from your computer’s web browser and from other publically available data points, including for example the technical settings of your computer, the characteristics of your computer, and your computer’s IP address. This data is used to create a unique identifier assigned to your computer. The unique identifier is an alpha-numeric ID which we retain. We do not retain the information analysed by the technology to create the unique identifier. The technology does not disrupt or interfere with your use or control of your computer and it does not alter, modify or change the settings or functionality of your computer.
In furtherance of our efforts to assist clients in protecting and ensuring the integrity of survey results, we:
- may link or associate your unique identifier to you and any of the information you provide to us;
- may share your unique identifier with our clients and with other sample or panel providers; and
- may receive or obtain a unique identifier linked to you from a third party, including without limitation a sample or panel provider or a client of our firm.
In the event that we discover or learn of any unethical conduct in connection with the use of the technology, or that the technology is being used in a manner that is inconsistent with the statements and/or disclosures made by us to respondents or in violation of applicable laws and codes, we will take immediate action to prohibit such unethical conduct and to ensure the proper administration of the technology.
Security of personal information
We inform our employees about our policies and procedures regarding confidentiality, security and privacy, and we emphasise the importance of complying with them. Our security procedures are consistent with generally accepted commercial standards used to protect personal information.
We may transfer personal information to affiliated companies or non-affiliated service providers for research-related purposes, such as data processing, and fulfilment of prize draws or other incentives. We require these companies to safeguard all personal information in a way that is consistent with our firm’s measures and as regulated by law. We follow generally accepted industry standards to protect the personal information submitted to us, both during transmission and once we receive it.
Accuracy of personal information
Latitude makes reasonable efforts to keep personal information in its possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available to us. We rely on you to help us keep your personal information accurate, complete and current by answering our questions honestly.
Access to personal information
To request access to personal information that we hold about you, we require that you submit your request in writing at the e-mail address or postal address shown below (in How to Reach Us). You may be able to access your personal information and correct, amend or delete it where it is inaccurate, except as follows:
- Providing access to your personal information would be likely to reveal personal information about others;
- Disclosing the information would reveal the confidential commercial information of Latitude or its clients.
- The burden or expense of providing access would be disproportionate to the risks to your privacy in the case in question.
- We will endeavour to provide your requested personal information within 30 days of receiving your access request. If we cannot fulfil your request, we will provide you with a written explanation of why we had to deny your access request.
Notification of material changes to this policy
If we make a material change to this policy or our privacy practices, we will post a prominent notice on this site for 30 calendar days prior to the implementation of the material change and describe how individuals may exercise any applicable choice. Following the implementation of the material change, we will record at the introduction of this policy when the policy was last revised.
How to contact us
Questions regarding this policy, complaints about our practices and access requests should be directed to the Latitude Privacy Officer via e-mail at firstname.lastname@example.org or by mail at 14-18 Cremorne St, Richmond VIC 3121.
We will investigate all complaints and attempt to resolve those that we find are justified. If necessary, we will amend our policies and procedures to ensure that other individuals do not experience the same problem.