Drinking Related Lifestyles

CLIENT PROJECTS BY LATITUDE INSIGHTS

CLIENT DETAILS

RMIT commissioned Latitude Insights to conduct the online qualitative component of the study on behalf of VicHealth.

OBJECTIVES

Develop a ‘drinking-related lifestyles’ segmentation to better address the broad range of social and health problems associated with excessive alcohol consumption.

METHODS

Latitude Insights built an online research community to gain insight into the nature of drinking and how it fits into the lifestyles of Victorians. A total of 187 Victorians participated in this stage of the study.

Front Image Photo Credit: Edson Hong via Compfight cc

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