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INDEPENDENT RESEARCH BY LATITUDE INSIGHTS

SUMMARY

There is a rapidly ageing population with the 65+ age group growing fast. There is particular relevance in the impact of technology on older generations, which led to the question ‘Is technology driving a bigger gap between the generations?’

OBJECTIVES

This study explored the behaviours, attitudes and beliefs towards technology and technology usage amongst older Australians.

METHODS

A mixed methodology was designed for this study. This included focus groups, an online community and an online omnibus. Participants were a mix of ages, with particular inquiry into those aged 55+.

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