Who are these people?
We came across an interesting blog recently by Katie Harris to do with how members are recruited for market research online communities and whether ‘checks’ are in place to ensure the ‘right’ people are recruited.
We often get asked this very question. And really, the key point is that recruitment of members for online research communities is no different to recruitment for other market research methods. The same checks and filters need to be in place.
In recruiting members for our online communities, we populate our communities a number of ways, including using client databases, panels and friends of members. Rigorous screening is always carried out to ensure our community members are the people our client wants to hear from in relation to their research objective.
Recruitment for all market research needs to be conducted this way, regardless of the methodology used.