The press has stopped for Encyclopaedia Britannica as it paves its future in digital. Following the footsteps of Wikipedia, the Britannica will now only offer online compilations of its publication.
How is it that Wikipedia (which relies on the collaboration of hundreds of authors working for free, nothing, zilch) is able to topple a 244-year-old publication like Britannica?
At last year’s AMSRS National Conference, using Wikipedia as an example, I spoke about the intrinsic reward that people get from online communities. Intrinsic rewards are non-monetary rewards – such as feelings of belonging or working towards a greater cause.
These same intrinsic rewards can be nurtured in Insights Communities. Wikipedia is evidence that by letting go of control and allowing members to ‘own’ their online environments, we are able to bring people together in collaboration.
In your Insights Community, if you can create these feelings of self worth, acceptance and contributing to something bigger, you’ll find less need for extrinsic, monetary based incentives.