FMCG

Understanding today’s FMCG Consumer

Complex, evolving and ever-changing is the nature of the FMCG marketplace. We arm our clients with consumer insight to help them better innovate, and deploy effective strategies for their FMCG brands. Fast, flexible and cost effective solutions for today’s business environment.

Our expertise in FMCG research includes

  • New Product Development
  • Concept screening and ad testing
  • POS research
  • Brand positioning
  • Packaging research
  • Home Usage Tests
  • Pricing
  • Shopper and consumer based studies
  • Competitive landscaping
  • Range rationalisation
  • Market sizing
  • FMCG products for children
  • Sensitive and discreet product categories

SOME OF OUR EXPERIENCE IN RESEARCH FOR FMCG


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