Generally at some point during an online community we ask the members to complete a ‘mission’ of some sort. Now these are usually fairly mundane to the casual observer, and members only get reimbursed for their outlay.
So I was thinking, hmmmm, can’t really imagine how many are actually going to bother. In today’s world isn’t it all about how much you can get for the least amount of effort? Well, at least it feels that way sometimes.
But not only did they ‘choose to accept’ their mission, but they did it with a gusto and a sense of fun and adventure that both surprised and delighted me. In fact I found myself laughing out loud repeatedly reading their ‘post mission reports’.
Their mission? Very benign. To buy a drink from a convenience store and take a photo of the display if they can. Look at ‘em go!
I have never had people in a focus group get so clearly involved and have so much fun participating in research. I can only think then that it’s the online space that has enabled members to free their inner secret agents! I can’t wait until the next one.